Agent Analytics

Agent Churn

Track agent listing wins, losses, and portfolio movement.

The Agent Churn report tracks how listings move between agents. When a vendor switches agent, it signals dissatisfaction — and an opportunity for someone new.

See which agents are winning and losing instructions, how often vendors switch, and whether churned listings eventually sell at better or worse terms.

Churn data helps you understand competitive dynamics, target disenchanted vendors, and ensure your own retention strategies are working.

What you'll discover

Key capabilities included in the Agent Churn report.

Instruction Movement

Track listings won and lost between agents.

Switching Patterns

Understand why and when vendors change agents.

Retention Analysis

Measure your own retention against market averages.

Outcome Tracking

See whether churned listings sell better after switching.

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