The Agent Churn report tracks how listings move between agents. When a vendor switches agent, it signals dissatisfaction — and an opportunity for someone new.
See which agents are winning and losing instructions, how often vendors switch, and whether churned listings eventually sell at better or worse terms.
Churn data helps you understand competitive dynamics, target disenchanted vendors, and ensure your own retention strategies are working.
What you'll discover
Key capabilities included in the Agent Churn report.
Instruction Movement
Track listings won and lost between agents.
Switching Patterns
Understand why and when vendors change agents.
Retention Analysis
Measure your own retention against market averages.
Outcome Tracking
See whether churned listings sell better after switching.
Related reports
More reports in Agents.
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Benchmark agent share, performance, and instruction movement.
Agent Market Share
See which agents dominate your target areas.
Agent Performance
Benchmark agent effectiveness by speed, price, and volume.
Marketing ROI
Evaluate premium listing features and their impact on outcomes.
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